For a new technology product released in early 2026, companies generally start promoting the product between 4 to 12 months prior to the launch date, with significant pre-launch activities intensifying around 2 to 4 months before the release. This timeframe allows for building anticipation, conducting market research, and preparing all necessary marketing and sales materials to ensure a successful debut [1] [2] [3] [4] [5].

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The pre-launch phase is crucial and typically involves several key activities. Early planning, often beginning 4 to 6 months before launch, focuses on defining goals, conducting market research, and assembling the launch team [1] [3] [6]. This period is dedicated to understanding the target audience, refining the product's value proposition, and identifying key performance indicators (KPIs) for success [2] [7]. For instance, a 90-day launch roadmap, as detailed by the Product Marketing Alliance, emphasizes setting goals, analyzing launch scope, identifying target audiences, and developing positioning and messaging [2].

As the launch date approaches, usually around 2 to 3 months out, pre-launch activities become more intensive. This includes developing comprehensive marketing plans, creating content (such as landing pages, email campaigns, and social media teasers), and preparing sales and distribution channels [2] [3] [8]. Companies often build hype through teaser campaigns, exclusive previews, and email marketing to generate excitement and gather early interest [7] [9]. Beta testing and gathering feedback from early users are also critical during this period to refine the product and address any issues before the official release [2] [5] [10].

The final weeks leading up to launch day, typically 0 to 4 weeks out, involve finalizing logistics, ensuring customer support readiness, and executing external pre-launch communications [2] [5]. This meticulous planning ensures that all teams are aligned, and the product is ready for market entry, maximizing its chances of initial adoption and long-term success [3] [4] [11].