Here's a presentation of the history of the Aiguebelle chocolate company.

The Origins of Aiguebelle

Aiguebelle's Development and Expansion

The Aiguebelle chocolate company, also known as Compagnie Chérifienne de Chocolaterie, has a rich history dating back to 1942. It was founded in Morocco during the French Protectorate by the monks of the Abbaye Notre-Dame d'Aiguebelle.[1] The original chocolate factory was an activity of the monks of the Aiguebelle monastery.[1] The company's history is closely tied to the Abbaye d'Aiguebelle, which was established in 1137 by the monks of Morimond.[1] The monks had previously established a chocolate factory in France in 1868, which became the 8th largest in France with branches in Algeria and Morocco.[1] The Moroccan branch was created in 1941 to ensure a supply of sugar and cocoa, which were scarce in France during World War II.[1]

Aiguebelle Today

The Compagnie Chérifienne de Chocolaterie (CCC) is the first chocolate factory established in Morocco.[2] The company's flagship brand, Aiguebelle, is known for its products, with the gazelle as its mascot.[2] Aiguebelle's growth and performance are based on the expertise, know-how, and commitment of its employees.[4] The company imports cocoa beans from countries like Côte d'Ivoire, Ghana, and Indonesia, and handles the roasting and butter extraction itself.[4] This allows for control over the raw materials, ensuring their origin, freshness, and quality.[4] The company obtained ISO 9001 v 2000 certification in 2003 and is working towards HACCP certification, demonstrating its commitment to improving production quality and maintaining its market leadership in Morocco.[4] Aiguebelle also inaugurated the Omar Berrada Sounni research center to develop new processes and products.[4]

Today, Aiguebelle is a major player in the Moroccan chocolate and confectionery market.[6] The company is present in various segments, including impulse, household, and pastry, to meet the needs of Moroccan consumers.[6] Aiguebelle has a strong focus on innovation and quality, as evidenced by its ISO 9001:2015 certification, which it obtained with the help of Afflatus Consulting Group.[7] This certification reinforces Aiguebelle's reputation for quality and authenticity.[7] The company has also invested in a new production line in Casablanca, with an investment of 75 million dirhams, which will increase production capacity and create jobs.[8] The Compagnie Chérifienne de Chocolaterie (Aiguebelle) annual revenue was $50 million in 2025.[2] Aiguebelle exports to 15 countries in Africa and the Middle East, promoting the "Made in Morocco" brand.[8]