The Price-to-Sales (P/S) ratio for Rogers Communications Inc. (TSX:RCI.B) as of September 4, 2025, is 1.289 [5]. This metric is used to evaluate a company's valuation by comparing its stock price to its revenue per share [5].

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To determine if this P/S ratio is reasonable within the industry, it's crucial to compare it to industry peers. While the provided content indicates a P/S ratio of 1.31 as of September 2025 (TTM) [4] and 2.64 based on Rogers Communication's latest financial reports and stock price [4], the most recent specific value given for September 4, 2025, is 1.289 [5]. Another source notes that Rogers Communications' price-to-earnings (PE) ratio of 10.68x is trading slightly below its industry peers' ratio of 11.06x, suggesting a reasonable price relative to its industry [3]. Although this refers to the P/E ratio, it provides context for the company's valuation relative to its competitors.

A P/S ratio of 1.289 is considered relatively cheap within the Wireless Telecommunication Services industry, as Chartmill indicates that 100% of companies in the same industry are valued more expensively based on their Price/Free Cash Flow ratio [6]. Furthermore, when compared to the average S&P500 Price/Earnings ratio of 26.84, Rogers Communications is valued rather cheaply [6]. The P/S ratio can be particularly useful for evaluating companies that may not yet be profitable, as it focuses on sales and future potential [5]. Given that Rogers Communications has been profitable in the past year and has positive cash flow from operations [6], a lower P/S ratio could indicate an attractive valuation. The intrinsic value of one RCI.B stock under the Base Case scenario is 92.22 CAD, which suggests that Rogers Communications Inc. is undervalued by 46% compared to its current market price of 49.53 CAD [2]. This further supports the notion that its current valuation, including its P/S ratio, is reasonable or even low within the context of its potential.